How to Book Brewery Tours

Step-by-Step Guide to Reservations, Walk-Ins & Group Bookings

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How to book brewery tours depends on the brewery’s policy: some require advance online reservations, others operate on a first-come, first-served basis. Knowing the difference—and planning ahead—ensures you won’t miss out on top experiences like Sierra Nevada or Yuengling.

✅ Step-by-Step Booking Process

1

Research Tour Availability

Visit the brewery’s official website. Look for “Tours,” “Visit,” or “Experience” sections. Note days, times, and whether reservations are required.

2

Book Online (If Available)

Most premium tours (Sierra Nevada, Samuel Adams, Revolution) use platforms like Eventbrite, Tock, or their own booking system. Create an account and select your date/time.

3

Confirm Details

You’ll receive a confirmation email with your ticket(s). Save it to your phone or print it—many breweries scan QR codes at check-in.

4

Plan for Walk-Ins (If Applicable)

For free tours (Yuengling, Brooklyn Brewery), arrive 30–60 minutes early to join the line or waitlist. No guarantees—but weekdays are less crowded.

📋 Brewery Tour Booking Policies

✅ Reservations Required

  • • Sierra Nevada (Chico & Mills River)
  • • Samuel Adams Boston
  • • Revolution Brewing (Chicago)
  • • Tröegs (Hershey)
  • • New Belgium (Fort Collins)

Book 1–4 weeks ahead, especially in summer.

🚶 Walk-Ins Only

  • • Yuengling (Pottsville)
  • • Brooklyn Brewery (Weekends)
  • • Russian River (Taproom only)
  • • Goose Island (Chicago, limited tours)

Arrive early—lines form quickly.

👥 Group Tour Bookings (10+ People)

  • Call the brewery directly—most don’t accept large groups through online systems
  • Book 4–8 weeks in advance for summer dates
  • Ask about private tours, custom menus, and transportation options
  • Popular for bachelor/bachelorette parties, corporate events, and beer clubs

🚫 Common Booking Mistakes to Avoid

  • Assuming all tours are free (many premium experiences cost $15–45)
  • Booking through third-party sites (stick to official brewery websites)
  • Not verifying age/ID requirements (21+ with valid ID for tastings)
  • Missing cancellation policies (some are non-refundable within 48 hours)

Pro Tips from Michael Thompson

"I always book Sierra Nevada and Samuel Adams the moment tickets open—they sell out in hours. For Yuengling, I arrive by 9:30 AM on weekdays to avoid the 11 AM rush. And never rely on third-party ‘beer tour’ companies unless they’re officially partnered with the brewery—many are just rideshare services with inflated prices."